2018 Motorcycle Live Review

2018 Motorcycle Live Review

Every time I venture to the NEC Motorcycle Live event I have an enjoyable time and last Friday was no different.

International road racing once again had a prominent presence with countless history making and world famous roads machines gracing various manufacturer stands.

The second Saturday’s emphasis, for the first time at Motorcycle Live, was a sole day with content feature on the British Superbike Championship.

On BSB day five teams announced their rider line up for the 2019 season including Honda Racing, TAG Racing and Smiths Racing.

Together with various announcements and trophy presentations a plenty, BSB day provided a prime example of how to elevate and promote their product in the correct environment, at NEC Motorcycle Live.

Yesterday was TT day, the TT Races stand exhibited nine bikes including Peter Hickman’s Superstock TT wining Smiths Racing and John Holden/Lee Cain’s Silicone Engineering Racing Sidecar outfit.

Interest in the TT Races stand was high, hundreds of road racing fans had their dreams come true meeting their racing heroes plus an encouraging increase in ticket sales for TT 2019 but I cannot help make the comparison to BSB day were the news and announcements felt non-stop.

Unfortunately TT day saw only one team announcement and lacked for me, the ‘Je Ne Sais Quoi’ moments.

But most of all, 2018 Motorcycle Live show has been hailed a huge success and enjoyed by 103,702 bike fans who were entertained throughout the action packed nine days.

Words by Stevie Rial.

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