By There’s a new sponsor aboard for this year’s Briggs Equipment title supported Northwest 200 (8th-11th May), with Kerr’s Tyres & Auto joining as an event partner.
The new tie-up sees a three-year deal between the respected business and one of pure road racing’s ‘Majors’.
Speaking about this topic, Kerr’s Tyres & Auto Proprietor Norman Kerr, stated:
“This is our company’s first venture into motorcycle racing. We are delighted to be involved with such a prestigious event as the Briggs Equipment Northwest 200.
The event has an established brand which is about much more than just motorbikes and we feel this new three-year partnership makes good commercial sense for our business.
We want to expand our brand awareness of automotive repairs and the exposure the NW200 commands will allow us to highlight our presence in that sector on an all-Ireland operation.”
Reaction to today’s sponsorship update from the NW200 organising team, was provided by Mervyn Whyte who stated:
“Having the support of Kerr’s Tyres & Auto is a major boost for the event as the Northwest 200 breaks new ground with this associate partnership deal.
Having this commitment from a major company like Kerr’s Tyres & Auto is a strong indication of the confidence market leading businesses have in the Northwest 200 brand to provide the vital exposure they require.
The support we receive in return will help us to secure the event’s financial future.”
Quotes courtesy of Stephen Davison
Photo courtesy of Stephen Davison
Words by Stevie Rial #dontletfearcontrolyou
