Road Racing News

MCE Insurance Announced As New Title Sponsors Of The Ulster Grand Prix

MCE Insurance, have been announced as the new title sponsors of the Ulster Grand Prix.

The motorcycle insurance company, who are the leading sponsor of the British superbike championship, are delighted to be backing the world’s fastest road race.

MCE Insurance CEO, Julian Edwards said:

“We are incredibly proud to finally release the news that we will be the title sponsor for the MCE Insurance Ulster Grand Prix.

We have been interested in sponsoring a road racing event over in Ireland ever since we began offering insurance for Irish bikers back in 2014, when the opportunity at the Ulster came up it was one we just couldn’t refuse!

With such an incredible history, the event truly is a jewel in the road racing calendar!

We intend to bring all our experience gained over nearly a decade of sponsoring MCE BSB and very much look forward to working with the UGP team.

Racing is in our blood here at MCE and this is a very exciting new chapter for us.”

Photo by Stephen Davison

Ulster Grand Prix, Clerk of the Course, Noel Johnston said of the MCE Insurance sponsorship deal:

“We are truly delighted to make this major announcement, which marks the beginning of an exciting new chapter for the Ulster Grand Prix. We’ve seen and been impressed by the support MCE Insurance has offered the BSB in the past eight years.

This a company that understands bikes and the mentality of both bikers and bike fans, making it a fantastic fit for us and one which we believe will allow us to really build our profile as the world’s fastest road race across the UK, Ireland and beyond.

For us, MCE’s decision to commit to a three year deal is a clear demonstration of confidence in the strength of our event, which undoubtedly offers some of the most thrilling racing seen anywhere on the roads, and its ability to offer significant exposure and value to its partners.

It goes without saying that there would be no event without the support of our stakeholders, and this is an opportunity for us to thank MCE for getting involved, as well as organisations such as Lisburn & Castlereagh City Council, Tourism NI and the Ulster Grand Prix Supporters Club, plus a wide range of private sector sponsors for their ongoing support.

We will have more news on this front in the coming weeks.

As our recent decision to introduce a super pole qualifier for the superbike class for the first time in road racing shows, we are working hard behind the scenes to deliver another spectacular week of racing this August, and I don’t think the fans will be disappointed.”

Riders set to return to Dundrod on the 8th to the 13th of August include Bruce Anstey, Tyco BMW’s Ian Hutchinson, Peter Hickman, Dean Harrison, man of the meeting last year Lee Johnston, David Johnson, William Dunlop and Michael Dunlop.

Words by Stevie Rial

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