Road Racing News

Michelin To Provide Title Backing Of Second Senior Support Race At Armoy

Michelin are confirmed to provide title backing of the second Senior Support race, at the 2017 Armoy Road Races.

The well respected Tyre brand, are keen to help bring along the stars of tomorrow, on the roads.

Photo by C3E Images

Photo by Michelin

James Dimmock of Michelin, stated:

“The team here at Michelin are proud to support the Armoy Road Races in 2017. Having visited the event last year, we were impressed with the exhilarating action and highly professional organisation, a credit to the club behind it.

Partnering with the races is a perfect fit for our brand, as we look to further increase our visibility among the road racing fraternity and to the Northern Irish market in general.

Working alongside our dealers in the area we have already helped to nurture some exciting new racing talent and now sponsoring the race itself, we continue to support the development of the sport and the passionate racers that take part in it.”

Armoy Clerk of the Course, Bill Kennedy MBE added:

“It is really good to have Michelin on board for 2017. We are delighted to have such a highly recognisable brand involved with our races and look forward to a successful partnership this July.”

Words by Stevie Rial

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