NW200: Briggs Equipment Lead Sponsorship Extends, Race Week Program Tweaked

NW200: Briggs Equipment Lead Sponsorship Extends, Race Week Program Tweaked

Wednesday morning, 2027 Northwest 200 news and major to say the least with Briggs Equipment’s role as lead event sponsor, stretching to six years, extending through to 2029 (100th Anniversary year for NW200).

Additionally, made official today is a tweak to next year’s event program with opening qualifying sessions reverting-back to a Tuesday start (11th May).

Two days later (13th May) second qualifying stints commence aside three evening races. Main race day (15th May – roads close planned time – 9:00 AM) incorporating the blue-riband feature Superbike contest, will contain six races.

News Reaction:

Divisional Director for Briggs Equipment – Colin McNeely:

“It’s been a fantastic experience for Briggs Equipment and Balloo Hire up to this point and I look forward to helping the event grow further in the run-up to its centenary in 2029, which promises to be one of the great sporting occasions of our lifetime.

The NW200 has evolved a lot in those 100 years, and its list of legends continues to grow, so it’s a real honour to cement our long-term association with such an iconic occasion.

We will do everything we can to ensure the anniversary is as memorable as possible, and I know there have already been some discussions and exciting ideas put forward. It’s going to be big, I know that for sure, and I’m genuinely thrilled that we’ll be a key part of it.”

Northwest 200, Race Director – Mervyn Whyte:

“This is a very important development for the Northwest 200 as it approaches a landmark juncture in the event’s long and storied history

The support of Briggs Equipment and Balloo Hire over the last three years has underpinned very significant improvements for the event and we look forward to continuing with that advance as we build towards 2029 and the centenary meeting.

We currently have the world’s strongest line-up of road racing talent on the NW200 grid each May.

No-one who was there in 2026 will forget the impact that Storm Stacey made during his debut last May and we are committed to recruiting other new talents who will line-up alongside the established stars to entertain the tens of thousands of race fans who flock to the north coast each May.”

Quotes courtesy of Stephen Davison

Photo courtesy of Stephen Davison  

Words by Stevie Rial #dontletfearcontrolyou

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